Hottest New Women's Summer Fashions by William Rast

(Guest Blog, by Pammy Rosen, who works for Luello, a North American clothing company; I am both honored and delighted to have been chosen to feature her post on my blog :-)

William Rast is a fashion company based in Los Angeles, California. It was founded in 2005 by Justin Timberlake and his longtime friend, Trace Ayala. The company name, William Rast, is a combination of Justin Timberlake's grandfather's first name and Trace Ayala's grandfather's last name. The brand initially made only denim clothing, but has since expanded into a lifestyle brand that includes shirts, knits, leather jackets and outerwear.
William Rast can be seen on many celebrities and in TV shows. There are William Rast retail stores in Los Angeles, and San Jose, California. William Rast is also available at specialty boutiques and high end department stores like Neiman Marcus and Bloomingdales.

The new summer line for women includes flowing, lightweight tanks and shirts, fitted, feminine jackets, and classic William Rast denim pieces with a twist. Pieces range in price from $100-$600. All of the pieces are of the highest quality and are well worth the price. The pieces fall back on the classics with a twist of biker couture, but modernized with small, unique touches.

The tanks are light and flowing with a beautiful touch of femininity. The standout of the collection is a goregous, silk tank in a lush, deep, peacock color. It drapes beautifully and has a comfortable racerback. This tank would look stunning with a pair of jeans. It also comes in a lovely, light pink or a pale yellow. Other tanks have the same flowing fit and come in subtle patterns or fun, graphics that would work on everybody.

There are a handful 0f shirts, but they are all unique and beautiful. The woven blouse is an almost paper-like texture in  a stunning, flowing, cut. It has short sleeves and comes in a blossom pink, cream, and seafoam teal. There is also a more fitted, long sleeved shirt in a tailored cut. These come in  a Chambray blue, seafoam plaid, and a brown and cream plaid.

"Tony" Stretch Jegging in Midnight Oil, $ Available Upon Request

 sea foam cream & plaid shirt, $145

The roots of the collection are amazing denim, plus the collection expands into shirts, skirts, and capris on top of the classic jean. This collection also includes denim leggings called "jeggings". This is a fashion trend that is very in right now. William Rast offers 3 styles of leggings in 9 washes, ranging from white to black, and all the "blues" in between. The newest addition to the collection is the long, denim short, which falls just about the knee. It is built for comfort and versatility.

The new collection from William Rast is versatile and feminine. Built for comfort and durability, this collection will be a fashion investment worth the money.






Silk Raceback Tank, Peacock $110






Photos: JT & Trace Ayala, Raceback tank & plaid shirt: http://www.williamrast.com/
                Jeggings: http://www.jeancouture.com/